He was dubbed 'the nation's P.E teacher' after making it his mission to keep families fit during lockdown with daily exercise sessions.
Yet Joe Wicks, aka The Body Coach, has revealed he hasn't been following his own advice after relaxing his diet and fitness regime in recent weeks.
The influencer, 36, took to Instagram to show off his recent weight gain, admitting he'd been gorging on cakes and biscuits 'every day'.
'I've been eating cakes and biscuits all day!': Joe Wicks showed off his weight gain in an Instagram post (left) after relaxing his diet and fitness regime (pictured right in January)
Posing for a mirror selfie, Joe displayed his fuller figure, noting: 'I've been eating chocolate cakes and biscuits every day, three bacon sandwiches for breakfast, hash browns and beans.
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'It's not very good when I'm the Body Coach, is it?'
He did not specify how much weight he had gained in the post.
Joe's daily fitness YouTube sessions during the first lockdown earned him an MBE and saw him raise £580,000 for the NHS.
Yum: Posing for a mirror selfie, Joe displayed his fuller figure, noting, 'I've been eating chocolate cakes and biscuits every day, three bacon sandwiches for breakfast'
The PE lessons eventually came to an end on July 22nd of 2020, but he has continued to stay in the spotlight.
Joe's latest cookbook currently at the top of the non-fiction chart and his earnings last year thought to be around £115,000 per week - in line with a Premiership footballer.
During his rise to stardom, Joe met his now wife Rosie Jones, 31, who began her career at the age of 17 and worked as a glamour model.
The couple announced their engagement in November 2018 and tied the knot 18 months later in a woodland ceremony.
They are parents to daughter Indigo, three, and son Marley, two, and await the birth of their third child this summer.
Joe recently spent filmed BBC show Joe Wicks: Mental Health, My Family and Me with filmmaker Louis Theroux, 51, which is expected to air later this year.
Family fun: Joe shares daughter Indigo, three, and son Marley, two, with wife Rosie Jones and the couple are expecting their third child together this summer
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