New Delhi: India’s second-largest carmaker Hyundai has come under scanner after a dealer of the company in Pakistan shared a post on social media supporting separatists in Kashmir. “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom,” Hyundai Pakistan tweeted on February 5. For the unversed, Pakistan observes February 5 as ‘Kashmir Solidarity Day’ to extend its support to the separatist movement in the Valley.  An identical post was also shared on the official Facebook handle of Hyundai Pakistan. - One of The Truly Great Singers: Pakistan PM Imran Khan Condoles Lata Mangeshkar's Demise

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#BoycottHyundai Started Trending on Social Media

Following it, #BoycottHyundai trended on Twitter in India with netizens asking to stop buying the company’s products in the country. “I booked Hyundai Verna a month ago & it was due to deliver this month but after seeing Hyundai Pakistan post, supporting separatism in Kashmir, India, canceled the Verna & called the Honda outlet and taken the delivery of Honda City today itself. Boycott Hyundai, that’s it!”, a Twitter user wrote. - Lata Mangeshkar: India's Nightingale Who Found An Admirer In Pakistan's Brutal Dictator Zia ul Haq





Hyundai India Issues Clarification

After facing flak, Hyundai Motor India issued a statement and said it stands strong on its ethos of respecting nationalism following a backlash in social media after a dealer of Hyundai in Pakistan posted a message supporting separatists in Kashmir. Reiterating its commitment to the Indian market, Hyundai Motors India said that the company stands firmly for our strong ethos of respecting nationalism.

Reiterating that India is a second home to the Hyundai brand, the company said, “We have a zero-tolerance policy towards insensitive communication and we strongly condemn any such view. As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens.”

About Hyundai

Hyundai Motor India is the second-largest carmaker in the country after Maruti Suzuki India. Currently, it sells 12 models, including Creta and Venue in the domestic market. Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees. In December last year, the automaker announced plans to invest around Rs 4,000 crore to drive in around six electric vehicles in India by 2028. The company is planning to roll out a mix of models based on its existing range as well as completely new vehicles based on its global platform ‘E-GMP’ over the next few years.